Question 1

Q: What is the NAAC and Capture.io partnership all about?

Accepted Answer

A: North American Auto Care (NAAC) has teamed up with Capture.io to bring cutting-edge license plate recognition (LPR) technology to dealerships. This partnership helps dealers identify and engage potential customers by leveraging real-time vehicle data and consumer insights.

Question 2

Q: How does the license plate reader (LPR) technology work?

Accepted Answer

A: Capture.io uses high-resolution cameras and LPR software to scan license plates as vehicles enter the dealership. This data is then matched with vehicle and owner information through integrated databases, helping sales and service teams better understand who is on their lot.

Question 3

Q: Is this legal and compliant with privacy regulations?

Accepted Answer

A: Yes. All data is collected from consumers who have opted in online through verified sources. The program adheres to all applicable privacy laws and data regulations, ensuring secure and responsible use of consumer information.

Question 4

Q: Where does the consumer and vehicle data come from?

Accepted Answer

A: The system pulls data from trusted sources like the Experian database and utilizes technology developed by Motorola, providing accurate vehicle history, ownership details, and market insights.

Question 5

Q: What kind of information can dealerships access?

Accepted Answer

A: Dealers can access a range of data, including vehicle make and model, service history, ownership records, and potential buying signals — all tied to the scanned license plate and sourced from opt-in consumer databases.

Question 6

Q: How can this technology help sell more vehicles?

Accepted Answer

By identifying customers the moment they arrive on the lot, dealers can deliver more personalized interactions, tailor offers based on customer profiles, and follow up with highly targeted marketing — increasing conversion rates and closing more deals.

Question 7

Q: Does this technology integrate with our current systems?

Accepted Answer

Yes. Capture.io is designed to integrate seamlessly with most dealership CRMs and DMS platforms, ensuring smooth data flow and minimal disruption to existing processes.

Question 8

Q: Is there any training required for our staff?

Accepted Answer

A: Minimal training is needed. NAAC and Capture.io provide onboarding support and resources to ensure your sales and service teams understand how to use the system effectively from day one.

Question 9

Q: Can this system help with fixed ops or service retention?

Accepted Answer

A: Absolutely. Service teams can use the data to identify returning customers, provide accurate service history, and offer timely maintenance or warranty solutions, improving retention and upsell opportunities.

Question 10

Q: How do I get started with the NAAC and Capture.io program?

Accepted Answer

Contact your NAAC representative to schedule a demo and learn how your dealership can implement Capture.io's LPR technology to drive smarter marketing and increase sales opportunities.

Frequently Asked Questions

Frequently asked questions